Surrounded by grander and considerably more expensive five-star properties, the Towers Rotana has a minimal design style and a younger clientele than its neighbours. Rooms are of average to cosy size but very comfortable and the views over Jumeirah and Satwa are enough to wobble the knees of most tourists.

Decor is light and airy in both the bathrooms and bedrooms, and there’s a large pool space and gym situated in a separate wing of the building. While pitched predominantly at business travellers, the Rotana is seconds away from the bars and restaurants on the Sheikh Zayed strip; not a bad option for holidaymakers who can’t afford the lavishness of the Jumeirah strip yet want to avoid the drudgery of Deira.