Social Media is the next step in CRM, with Social Media platforms connected to your CRM systems customers update their own data! The result is more effective data management, social media platforms result in better customer engagement and your CRM system is always up to date. Integrating Social Media with CRM platforms has never been so easy - WHY? because H2O has done it over 30 times with their Social Media and Data integration products to a number of CRM platforms.